I’m a marketing genius!
A bold claim, I know. But allow me to justify this statement.
For the last couple days at work, I’ve been fiddling as a free moment arises with a piece of software I found in my computer’s program menu. It’s a little doozy called Adobe LiveCycle Designer (or Adobe Designer, for short) and is intended to assist in the process of creating interactive PDF forms using XML as a base.
Since I have a few forms I needed to develop and had been curious about how best to create an interactive PDF, I decided to give it a whirl.
And whirl I did… my head, that is.
After two days of intermittent messing around with Designer, I finally got one of these forms done. My eyes are bleeding, my head is throbbing, and my right hand is spasming from all the subtle nudges and shifts I made to the layout.
This experience has led me to coin what I feel should be the company’s new slogan…








