But I'm running out of time...
You make me feel like dancing...

Don't you worry 'bout a thing...

As you all know, I'm a Mac Whore (tm). Not quite Dave's level of whorishness, but I'd still make a good product spokesman all the same (hint, hint, clue, clue, knock you over the head, Steve Jobs). For this reason, I've been happy to see how Mac proliferation has been slowly on the rise. I don't want it to take over, mind you, but we are no longer a negligible minority. We are now a minority to be reckoned with.

As a result of this increasing fame, I've been seeing stores other than just the Apple Store carrying Mac computers and other Apple products.

This makes me equal parts happy and terrified. I'm happy to see that the products are becoming more readily available for people who are interested in buying them. Yet I'm terrified because sales of these products are being left to people who know little to nothing about them.

That's just not good in any way, shape, or form.

Seriously, go to your local Best Buy. When you stop in front of the Macs and look at them, the salespeople avoid you like you've got visible signs of small pox. Or, in some cases, they may try to sway customers away from their initial desire. However, the second you move over to the PCs, they're on you like white on rice.

This speaks volumes for both the ignorance of the employees who have been selling nothing but PCs their whole "careers" as well as the inability of corporate trainers to properly inform and motivate their employees.

And I seriously doubt their tech support would do anything to help. You really think the Geek Squad is going to lift a finger? Perhaps to thumb their noses at you.

Yet, when I took my father-in-law to the Apple Store in Woodfield Mall a couple months ago to buy his first Mac, the TWO salespeople who helped us weren't just attempting to make the sale. They actually spent nearly an hour talking to him to make sure that a Mac was the right choice based on his computing needs (he runs a small business) and explaining how to make it all work properly. He even went back in there a week later to buy Boot Camp so he could run Windows (some IE only browser issues with his vendors) on his computer and, even though many of us consider putting Windows on our lovely Macs to be a disgrace, the salesman helped him with that process as well. And quite willingly.

I guess what I'm getting at is that if you are considering buying a Mac, please make sure you do so from someone who knows what they're talking about... true Mac salespeople. I know you may not have an Apple Store locally, but if it's within driving distance, please make the trip. Otherwise, use their Web site or call them. They will help. More than you may realize.

Papa A goes Mac!
Once you go Mac, there's no goin' back!

Comments