About the only thing you can’t do is ignore them. Because they change things. They invent. They imagine. They heal. They explore. They create. They inspire. They push the human race forward.

Maybe they have to be crazy.

How else can you stare at an empty canvas and see a work of art? Or sit in silence and hear a song that’s never been written? Or gaze at a red planet and see a laboratory on wheels?

We make tools for these kinds of people.

While some see them as the crazy ones, we see genius. Because the people who are crazy enough to think they can change the world, are the ones who do.

I was reminded of the old Apple Computer "Think Different" advertising campaign (developed by the legendary advertising company TBWA/Chiat/Day) while reading Walter Isaacson's biography of Steve Jobs.

As I read this manifest, I could even hear the voice of Richard Dreyfuss reciting it.

And I could remember all the posters that came out featuring visionaries of the last century who dared to "Think Different" (one of my favorites is at right).

It all came flooding back to me.

I loved the "Think Different" campaign. It spoke to me. Identifying with it was part of the reason why I pursued getting my first Macintosh computer (a PowerBook G3 "Lombard").

And I've never looked back. Not once.

Oh how we've come to love the series Parks and Recreation.

It wasn't a show that we cared much for after season one. 

Season two was much better but still only middling, at best.

Season three, however, had us rolling each and every week.

Season four has continued that trend while also carefully crafting characters that we love dearly.

I've never been much of an Amy Poehler fan in the past, but love her as Leslie Knope. Her unceasing dedication to her motley crew of employees is inspiring. And we love the supporting cast on the show... Adam Scott, Aziz Ansari, Nick Offerman, Rashida Jones, Aubrey Plaza, Retta, Jim O'Heir, Chris Pratt, and Rob Lowe. All of them. They all just work.

You've gotta watch this week's episode. EPIC WIN.