For example, I went on a walk for lunch yesterday and saw a squirrel trouncing through the snow. Out loud, I called him crazy. In my head, I imagined what he would have said back to me.

Hours later, I tweeted it...

This Tweet has been favorited and retweeted more times than any other thing I've said on the web.

Here I just thought it was some stupid thing from the depths of my mental weirdness. And it struck a chord. Who knew?