[Author's note: I helped my FiL buy an iPad at the Apple Store in Woodfield Mall today. No, I didn't buy anything. Sob.]
Salesperson: "Would you like to get an AppleCare plan with that?"
Customer: "A what?"
Friend: "An AppleCare plan is a warranty. In case you do something to screw it up."
C: "Well, how much is it?"
S: "For this item, it's $99."
C: "Why would I need it?"
S: "It provides for full replacement in case the product malfunctions or has an issue that is manufacturer related outside the built-in warranty period."
F: "Plus, I think it covers you twice in case of stupidity."
S: "What your friend is trying to say is that your device will be covered against accidents like drops where, say, the screen shatters."
F: "You should consider leading with that next time. That would sell me without hearing the other stuff."
S: "I get that sometimes."
C: "Do many people buy that Apple...whatever plan?"
S: "More often than not."
F: "Let me guess... the ones who don't are the ones who, well, should have? Because of 'stupidity'?"
C: "I'm not going to get it. I won't need it."
Friend and Salesperson look at each other and roll back their eyes.