The other day, I looked at a truck emblazoned with a Pepsi logo. For some reason, to that point, I had never really paid attention to the fact that Pepsi’s newish logo with lowercase typeface had a weird, um, issue with the “e.”
Specifically, that it looks like Barney’s mouth when he belches.
That’s just wrong on so many levels. I know they’re trying to capture the wave that has been part of their logo since 1950.
But it still just looks weird.
Read more about the history of Pepsi’s logo (if you’re a logo junkie like me).