Macro Monday 2019.12...
Nacho...

Belch...

The other day, I looked at a truck emblazoned with a Pepsi logo. For some reason, to that point, I had never really paid attention to the fact that Pepsi’s newish logo with lowercase typeface had a weird, um, issue with the “e.”

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Specifically, that it looks like Barney’s mouth when he belches. 

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That’s just wrong on so many levels. I know they’re trying to capture the wave that has been part of their logo since 1950.

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But it still just looks weird. 

Read more about the history of Pepsi’s logo (if you’re a logo junkie like me).

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