We became fans not just because they were convenient for me to stop at during work but because they have an incredible selection of great spices and some awesome custom blends. Even if they tend to be a little pricier than some.

Something I’ve discovered since 2015 is that they’re also very supportive of causes and highly politically motivated. Like hugely politically motivated and very anti-Republican. Even at the cost of alienating some of their fan base.

They have a semi-regular email newsletter they send out with coupons and very lengthy diatribes that for four years were aimed squarely at 45. Lately, with 45 out of office, they’ve taken aim at his party.

But, I can’t say I recall one that’s ever been this pointed before…

Woah!

Yikes!

I’m not gonna say I don’t agree and I commend them for taking a stand and sticking to it and still coming out the other end with an intact business. But… wow!