No, the giggle was not about the deaf ears bit. Although that is funny.

What was really funny to me was the sponsored ad that showed up in the middle of the article. Maker's Mark ad with the headline "The Original Drip." 

Yes, I know they're talking about the trademark red wax drip on their bottles. But I just found it hilarious that I was reading an article about a guy who basically is a drip and here was an ad confirming it. Calling him the original one, no less.

Funny stuff.