Wicked…
To be filed under reasons why you can’t trust AI to do everything and you need to still use quality assurance or proofreaders…Mattel Toys announced a few months ago that they were going to use Generative AI to create packaging for their line of Barbie dolls for the holidays.
Some of the first if not the first are the new Barbie line of dolls for the movie Wicked starring Cynthia Erivo and Ariana Grande.
Well, let’s just say that AI screwed the pooch in a visibly minor but morally major way. In small print on the bottom panel of the box was the URL for the movie so people could get more information.
Only it wasn’t the URL for the movie.
It was the URL for a company that makes films… of the pornographic variety.
Wicked.com = porn site. This is bad. Well, for some anyway.
Wickedmovie.com = a movie about witches. Which I hope is good because I’m really looking forward to watching it.
One belongs on a box with children’s dolls. The other does not.
Generative A.I. does not know which witch is which.
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