Tok’d

And, just like that, TikTok is dead.

IMG_0311

It wasn’t supposed to happen “until midnight” but I think they meant a singular time zone, not a rolling outage because it’s happening upwards of three hours in advance of the deadline for many.

I know everyone is hoping it returns. That there will be a last-second “white knight” rescue of the app. I hope it doesn’t, TBH. I was reading a posting on LinkedIn comparing the earnings of creatives of TikTok vs Instagram Reels and here’s the breakdown…

  • 1 million views on TikTok = $750–$1,000 (roughly)
  • 1 million views on IG Reels = $75–$100 (roughly)

I’m sorry but that’s just wrong. I’m not going to get into my personal reasons why. It is my opinion, after all. But… no.

To those in mourning right now, I’m sorry. But I’d prefer it just stay gone.

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